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Elite Football Coaching in Surrey

Run by ex‑professional Jamie Sendles‑White, SW Football Academy brings top‑tier coaching direct from the pitch to Surrey’s aspiring footballers.

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Welcome To
SW Football Academy

At SW Football Academy, our mission is simple: to equip local players—of all ages and abilities—with the tools, confidence, and mindset needed to excel on and off the pitch. Drawing on Jamie’s years of professional playing experience across the English Football League and international youth representation, we provide tailored one‑to‑one coaching, dynamic group training sessions, and a structured youth development pathway in a fun, professional, and inspiring environment.

Choosing the right football coaching programme can make all the difference in a player’s development. At SW Football Academy, we combine professional playing experience with a passion for nurturing talent at every stage of the journey.

Meet the Team

Behind every session at SW Football Academy is a coaching team dedicated to helping players unlock their potential. Led by founder and head coach Jamie Sendles-White, our coaches bring a unique mix of professional playing experience, expert knowledge, and a genuine passion for developing ambitious footballers.

We believe the best learning environment comes from working with people who have lived the game at a high level and understand what it takes to succeed. Every coach at SW Football Academy is not only qualified and DBS checked but also committed to delivering sessions that are challenging, supportive, and tailored to the needs of each player.

Our team shares one mission: to give players the tools, mindset, and confidence to perform on the pitch and to carry those qualities into all aspects of life.

Founder & Director

Jamie Sendles-White

Jamie is an experienced ex-professional footballer, Founder and Director of SW Football Academy. He has played for a number of teams throughout his career including QPR, Mansfield Town, Hamilton Academical, Swindon Town, Leyton Orient, Torquay United, Crawley Town, Aldershot Town, Welling United and Yeovil Town. He has also played international football for Northern Ireland. Jamie’s approach is rooted in empathy. He takes the time to understand each of his students, recognising that every player has their own journey, challenges, and strengths.

SWFA Coach

Ben Shroll

Ben Shroll is a ex professional footballer who enjoyed spells with Aldershot Town, Havant & Waterlooville, and Hampton & Richmond Borough. Now playing part-time, Ben remains deeply connected to the game, taking pride in passing on the lessons, skills, and mindset he developed during his career. Whether on or off the pitch it, Ben helps others grow, sharing the passion that fuelled his own journey in football. By blending his professional knowledge with this people-first philosophy, Ben inspires those he works with not only to become better athletes, but also to grow as individuals.

SWFA Coach

Rachael Manley

Rachael joins the coaching team at SW Football Academy, bringing with her a wealth of experience in the womens game. After excelling at Dorking Wanderers, with. a brief spell in the USA, she now plays for Farnham Town. Rachael will be running summer camps and individual sessions as she looks to pass on her knowledge and love for the game to the next generation.

Rachael’s approach is built on energy, positivity, and a clear understanding of what it takes to compete in the modern game. Her experience as a current player allows her to connect with young footballers in a unique way, inspiring them to work hard and enjoy every step of their football.

SWFA Coach

Ben Stallard

Ben Stallard has recently joined the SWFA team. After representing Wycombe Wanderers at youth level until the age of 16, Ben went on to play for Aylesbury United, Binfield and currently plays for Flackwell Heath FC in step 4 of the non-league pyramid, alongside running his own one-to-one small group sessions.

Ben's passion and extertise in his coaching is backed up by his FA level coaching and strength & conditioning qualifications.

Ben will be running summer camps and may transition into one-to-one coaching at SWFA in the future.

Coaching Sessions

At SW Football Academy, we offer a complete pathway for player development – whether you’re looking for tailored one-to-one coaching, the challenge of our elite academy group sessions, or the fun and energy of our upcoming school holiday camps.

Individual Coaching

We offer individual sessions tailored to the player. The full 60 minutes focus is on you. Whether looking to just enjoy playing, reach maximum potential, find a pathway to the pro game or work hard to stay in the pro game, we're here to help, This is personalised training designed to focus on your individual strengths and identify areas for improvement.

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SW Football Academy

Our academy group sessions bring together the most talented players in each age group to train, compete, and push each other in a high-performance environment. With showcase games on the horizon, we provide a platform for players to impress the right people and take the next step in their football journey.

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School Holiday Camps

(coming soon)

Fun, energetic, and packed with high-quality coaching, our holiday camps will give young players the chance to enjoy the game, make new friends, and sharpen their skills during the school break. Keep an eye out for the latest news of our holiday camps.

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Pro Sessions:

Elite Training Sessions

SWFA Pro Sessions provide the perfect environment for players who have stepped away from the pro game, semi-pro players looking to add extra intensity to their weekly schedule, and players out of contract who need to stay sharp in preparation for new opportunities.

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SW Academy

At SW Football Academy, we are committed to developing talented, hardworking players in a competitive yet supportive environment. Our Academy Group Sessions are designed to bring together the strongest players in each age group, helping them push each other, grow as a team, and refine the skills needed to excel at the next level.

We are building a talented player pathway for the following age groups:

U9 / U10
U11 / U12
U13 / U14 (starting first)
U15 / U16

Our long-term vision is clear – to create opportunities for our players to showcase their talent in showcase games against strong opposition, giving them the platform to impress in front of the right coaches, scouts, and decision-makers.

Sessions Location: All training takes place at Goals Tolworth.

U13 / U14: Mondays at 6.30pm
(Other age group times coming soon – watch this space!)

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My son starting doing one to one sessions with Jamie/SW Football Academy at the beginning of August, to sharpen up for the new football season (after a summer of cricket) and my son has absolutely loved them.

Jamie has taken the time to understand what he were hoping to achieve, delivered fun, hard working and technical sessions that have helped my son massively.

I would highly recommend Jamie/SW Academy

Marc Jeffries

Elite Football Coaching in Surrey

Welcome To SW Football Academy

Meet the Team

Coaching Sessions

SW Academy

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Welcome To
SW Football Academy